What is Outsourced Prospecting?
Prospecting is a challenging, often frustrating aspect of industrial sales. Sometimes, representatives don’t have the time or demeanor. For those who prospect, the effort put into lead generation takes away from deal closing.
Instead of spreading salespeople too thin, possibly degrading both revenues and employee morale, companies in the industrial space can outsource prospecting. At Factur, we’re a big proponent of letting specialists take on time-consuming, lead-generation tasks. Your team is free to focus on what they do best – building your client base.
Industrial prospecting is reaching out to new businesses using email, phone, instant message, or other communication methods in hopes of finding potential clients. The process is time-consuming and, without the right resources, can be a fruitless endeavor.
Outsourced prospecting is the act of delegating those client-finding duties to a third party. Any serious leads are passed to the origin company’s salespeople or account executives, who utilize their in-house knowledge and expertise to close the deal.
Making sales prospecting the responsibility of a third party is mutually beneficial. Your sales team can pay attention to high-value clients instead of chasing dead ends. The prospecting agency usually has the industry connections, tools, and time needed to create a steady stream of sales opportunities.
There are other advantages of outsourcing sales prospecting. Examples include:
Finding More Prospects
Partnering with an agency is a great way to reach a larger audience and generate more leads. Prospecting firms have extensive databases of possible clients and skilled teams trained to find quality leads.
Exploring New Opportunities
Outsourcing prospecting gives your business the ability to target new audience segments or new markets altogether with a nuanced approach.
It takes a lot of time and money to do prospecting right, such as training representatives and obtaining equipment. Outsourcing solves this predicament.
When you hire an outside prospecting company, they’re dedicated to connecting with new industrial targets who likely haven’t heard of your business. Every conversation, voicemail, and email they leave is a branded touchpoint.
The Industrial Prospecting Leader
The Industrial sector isn’t like other markets. Company leaders can sense when your salesperson is new or uncomfortable with prospecting. Any lack of poise gives the impression that your company lacks knowledge or is unprofessional.
That’s why industry product or service providers turn to Factur for sales prospecting. We leverage proprietary data and hyper-niche marketing processes to find quality leads for industrial clients.
A highly trained, top-notch hunter from our team goes to work on your behalf. They use a database of known decision-makers to target prospective customers. Introductory calls take place, and needs are qualified. As a result, you get reliable, actionable quotes.
Whether you supply raw materials or build complex assemblies, our outsourced prospecting services can benefit your industrial operation. Businesses we serve include:
-Printed Circuit Board Assembly, or PCBA
-Lube & Oil
-Maintenance & Repair
-Staffing & Labor
At Factur, we know the decision to outsource prospecting is not one that your company takes lightly. Our specialists make the transition easy by coming to your shop. You learn about our process, and we get the details needed to market your brand effectively.
Enhance your sales opportunities with industrial lead generation services from Factur.