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Lead Generation

Your salespeople are highly technical. They’re great at talking shop. Unfortunately, that’s only half the battle. First, they have to get in front of the right people, at the right time, to start the conversation. That’s where we come in.

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How It Works

two people having a discussion in a positive manner

What we do

Simply put, we hunt for customers for you… every day. We do all the hard work to get your sales team in front of qualified decision-makers at the types of manufacturing plants you sell to. We use our internal prospecting database (known as the DATA FACTURY) and state of the art marketing tools to generate high quality sales-ready leads for your sales team.

As your Lead Generation Partner, we strive to help you.

  • Grow Revenue
  • Diversify Customer Base
  • Increase Profitability
  • Take Control of Your Business

Who We Help

Small & Midsize Manufacturers

Metal Fabrication • Machining • Thermoforming •  Stamping • Plastic Fabrication • Assembly • Control Panels • Specialty Machinery • Coatings • Electrical • Rapid Prototyping

Engineering & Consulting Firms

Design Engineering • Quality System • Process Improvement • System Integration • Product Development • Tooling Design • Automation • Electrical Design • Control Design

Industrial Distributors

Metals • Equipment • Tooling • Components • Plastics • Supplies • Software • Automation • Material Handling • Packaging • Electronics • Mechanical • Power Transmission • Chemicals • Lube & Oil • Compressed Air

how it works

Our 4-Step Lead Generation Process

1. Identify

Our internal prospecting database (known as the DATA FACTURY) has data for over 500,000 US Manufacturing facilities. We search our database, using your targeting criteria, to identify key decision makers and influencers at your target accounts.

2. Engage

We engage your prospects through a combination of direct outreach and digital advertising campaigns. We use a combination of marketing channels, including: Email, SMS, LinkedIn, Google, and Facebook. The exact mix is determined by your business, budget and lead volume requirements.

3. Nurture

Not every new lead is ready to engage your sales team. Sometimes the timing just isn’t right. If this is the case, we continue to nurture qualified prospects until they “raise their hand” to engage in a sales conversation. Retargeting ads are a key component to lead nurturing success.

4. Handoff

We handoff sales-ready prospects that are interested in: hopping on a call, receiving a quote, scheduling a visit, or receiving more information on your product or service. Just because you have someone’s contact information doesn’t qualify them as a lead. That’s why we pleasantly and persistently engage each prospect until they are “sales-ready”.

Get started with

Factur Email Prospector

We do the grunt work. You get the good stuff.

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